HOW TO USE VIDEOS IN YOUR RESTAURANT MARKETING
Have you ever watched a recipe video online (ahem, thanks Food Network) and immediately thought…”Yeah, I’m going to eat that for dinner”? If you said no, you’re lying.
The same concept can be used in restaurant marketing, yet instead of a recipe-focused video you can feature one of your most popular menu items. Imagine a fat, juicy burger sizzling away on the grill… then piled high with fresh produce and finished with a toasted sesame bun. (Did your favorite burger joint just come to mind?)
Showcasing your restaurant’s menu through tantalizing foodporn videos is one of the fastest growing marketing tools on social media, and for good reason. Videos are more engaging, more memorable and straight-up more popular (insert invitation to the cool kids crowd here).
According to Hubspot, 81% of businesses use video as a marketing tool. This is up 63% from the year prior. In addition to the increase, 99% of those who already use videos have no intention of stopping.
In addition to creating a social buzz, videos give you the opportunity to connect with your audience on a more personal level. Not only does it help establish your restaurant’s brand, but it also adds a more community-friendly aspect to your message.
End result: customers will want to dine at your restaurant more often.
HERE’S A FEW VIDEO IDEAS TO GET YOUR CREATIVE JUICES FLOWING:
- Cooking Demos
- Staff Interviews (Meet the Chef)
- Customer Testimonials
- Tour of the Kitchen
- Highlights with Local Farmers or Purveyors
- Focus on What Makes Your Restaurant Unique
There’s no denying the fact that content creation has moved towards video-based mediums. Consumers want information at the click of a mouse… right now. Who wants to spend 20 minutes reading a 5000+ word blog post when they can learn the same information by watching a video in less than a few minutes?
HERE ARE A FEW KEY STRATEGIES FOR HIGH-PERFORMING VIDEO CONTENT:
- Keep it short and sweet.
- Develop a compelling story PRIOR to filming.
- Spend a few minutes to think about lighting. (What’s the point of making a video if you can’t clearly see everything?)
How powerful do you think video marketing will become in 2018? With the ability to go viral in a matter of minutes (hello celebrity status), video advertising has an endless cycle of benefits that your restaurant will profit from.