STRATEGY
Brand authenticity is at the heart of connection with your customers, and through strategies custom-catered to your needs, driven by proven process, we reach your intended audience. With inherent curiosity and attention to detail, we delve deep into your brand and goals with you to craft a collective vision that will deliver results.
Related Work
CafeButter Branding and Packaging
Cafe Butter is a gourmet coffee and peanut butter spread. The Cafe Butter team commissioned theFUZE to create a label and brand voice that captured the spirit of the company. We think the look and feel speaks for itself, but even more important, the Cafe Butter team is thrilled with the result. Cafe Butter is in the final stages of market testing and is gearing up to go out to full distribution.
Lakeside Dining - University of Alabama
Working directly with the architecture firm CMH, operator Aramark, and foodservice design consultant Foodesign Associates, theFUZE provided new concepts, with full branding and signage coordination. This resulted in 8 unique food concepts included within the Lakeside facility: University Bakery, Sola Fusion Taqueria, Yoshoku Japanese Tepanyaki, Glutinvs Minimvs, Crimson Fresh, 1831 Kitchen, Bama Burger Bar and Churrasco Brazilian Grill.
Foodspace Branding
Brand development and Collateral Design
Mezcal Restaurant Branding
Working with the restaurant owners we created a logo and brand with an elevated feel. In addition to branding services, we also provided photography assistance as well as as web design and development.
D9 Systema Natura
Packaging design for the Systema Natura series (which won a GABF Gold Medal).
e360 Brand Standards
In addition to Brand development, Fuze also worked with e360 to create a full brand book outlining guidelines for using the logos as well as brand voice and overall aesthetic.
Lakeside Dining - University of Alabama
Working directly with the architecture firm CMH, operator Aramark, and foodservice design consultant Foodesign Associates, theFUZE provided new concepts, with full branding and signage coordination. This resulted in 8 unique food concepts included within the Lakeside facility: University Bakery, Sola Fusion Taqueria, Yoshoku Japanese Tepanyaki, Glutinvs Minimvs, Crimson Fresh, 1831 Kitchen, Bama Burger Bar and Churrasco Brazilian Grill.
e360 Branding
Full brand design for the e360 platform.
FCSI The Americas 2022 Conference Branding
Conference theme and branding for the 2022 FCSI The Americas National Conference.
D9 Packaging Design
Our team worked closely with D9’s management team to gather all existing assets and develop cohesive brand guidelines. Using these standards, we re-imagined and refreshed D9’s existing portfolio of beer labels and packaging, redesigned and rebuilt their website, and assisted their social media and other promotional efforts (including successful live events such as a chef-centric Scottish Beer Breakfast and a Halloween Bash featuring 13 brand-new brews).
Foodspace Brand Standards
As the second step in the branding process, we worked with Foodspace to create a brand book that highlights their brand voice as well as usage guidelines for branded elements.
Tandem Nutritional Bar Branding + Packaging
Logo + Brand Design, Packaging Design - Bar Wrap and Box
Sponsored Content - Kitchens To Go
Supporting Kitchens To Go on the copywriting front, we worked with their internal team to write content for a multitude of platforms including sponsored content articles within industry publications.
FCSI The Americas - On Tap Podcast
Along with production of FCSI The Americas On Tap Podcase, we also provide creative support in the form of brand development, website design and maintenance and set design.
