Effective video marketing campaigns require a strategic approach that emphasizes engaging and informative content highlighting your unique capabilities in the AEC industry. This infographic outlines the critical steps in the process and highlights the key factors impacting the success of the video marketing campaign, including the types of videos used, distribution channels, and the use of analytics to optimize the campaign. By following these basic guidelines and utilizing the latest tools and resources, AEC companies can create remarkable video marketing experiences that deliver exceptional results.