A GREAT PRODUCT + GREAT POSITIONING + A GREAT DESIGN = SUCCESS
We met the tandem bar team very early in their go-to-market process. To make sure that all parts of the marketing process worked (ahem) in tandem, we created a Brand Standards handbook that established the baseline look-and-feel, brand voice, and technical design features that would keep everyone on the same page. We then created the package designs for both the bar and the box.
tandem bars has been successfully introduced to their market with a great product, supported all the more by cohesive design and positioning.
“I can’t begin to express what a great experience we had working with the team at theFUZE on our branding and packaging. These words come quickly to mind: responsive, creative, professional and great communicators. They took the time to understand what we wanted our branding and packaging to communicate and they brought it to life.”