We strategically reorganized existing content to better facilitate a positive user experience, with a specific concentration on getting a user to their information with as few clicks as possible. Integrating with Destinis’ product locator software allowed us to us streamline a faster, cleaner website. Featured recipes were included into a custom-built blog and promoted by PB2 through their social channels. PB2’s new website reflects their high quality product offerings and serves as a highly effective platform for future growth.