Ali Group Websites – Beverage Air & Victory


Ali Group is one of the largest and most diversified global leaders in the food service equipment industry. They employ more than 10,000 people in 28 countries and operate 58 manufacturing facilities worldwide.


Client’s Wishlist:

  • Responsive site with crisp, attractive design that still captured the well-established industry brand
  • Sites that would be fully functional resources for their sales force: their entire product catalog online, with CAD/Revit file access, spec documents on each product page and more.
  • 2 fully independent websites with a brand-specific, but seamless theme
  • Easy user navigation and access to product information, documents, and how to contact
  • Transition of the completed development sites to client-proprietary hosting environment, requiring partnership with client IT group to ensure smooth transition and go-live


The client needed a 4 week turnaround on two full website redesigns in order to reveal their new look and functionality at NAFEM 2017, a major bi-annual trade show for food equipment manufacturers.


Our team not only delivered 2 first-class, responsive sites–the client found mid-stream that they could not supply the content for automating the import of their 2000+ products. Our agile production team put in the 200+ hours of overtime needed to manually enter each piece of content to ensure the sites were a finished product prior to the client’s firm deadline!


We are using our recommended Growth Driven Design methodology with Ali Group.  These 2 website launches completed Phase 1, and we are meeting with the client monthly to review ongoing user-data that informs future enhancements over the next 12 months.