06 Feb 5 Tips for Restaurant Social Media Marketing
5 Social Media Marketing Tips for Restaurants
More often than not, restaurant radicals are gravitating towards social media to check out the deets at the new, trendy restaurant concept in town. Whether they’re interested in the hipster décor or overgenerous menu items… there’s no denying the fact that consumers want to see all aspects of a hot, new eatery prior to their first visit.
As a restaurant, it’s important to know what social media platforms work best for your audience. Invest a bit of your initial time researching what type of audience you are trying to reach, campaign goals and marketing strategy. Don’t overwhelm yourself by signing up for every platform available, as this will not be realistic (or helpful in the long run).
Here are 5 tips to inspire your restaurant social media marketing efforts:
Tip #1 – Create a consistent voice and post regularly.
The first step in planning your execution is identifying what goal you’re trying to reach and who your target audience is. If you’re looking to increase your weekday lunch crowd, then posting your daily specials would be the best approach. If millennials are your prime customer, generate content that speaks to them (social media contests, repost giveaways, etc.). Always try to think like your customer and anticipate their wants and needs. A big factor to generating followers is stability, so post often to ensure you have new content for them to like and share.
Tip #2 – Use quality photography & visuals.
You’re in the business of food, and food is extremely compelling when it’s showcased with high-quality photographs. Make sure to use natural lighting and stay away from flash for food photography, as it will wash out some of the dish’s finer details.
Tip #3 – Use video to bring the restaurant to life.
Videos have been proven to create a stronger connection between your restaurant and customer engagement. They are powerful influencers in consumer decision-making, and will help your target audience feel more informed about and connected to your restaurant, thus encouraging them to visit more often.
Tip #4 – Use relevant hashtags.
Hashtags (on Instagram, in particular) will help you reach an audience you might not have had access to previously. Hashtags are like mini search engines that social media mavens use when they are on the hunt for something in particular.
Tip #5 – Check out your restaurant competition.
While we do not encourage straight-up replicating your competitions social approach, they may use new and successful techniques that you could give you greater insight into your own audience. Do they have a high response rate on Twitter for weekend specials? Perhaps try to post your content at the same time and see what engagement level you recieve.
If you have any questions regarding your own social media, please feel free to reach out to me directly. I can be contacted at firstname.lastname@example.org and would be more than happy to help you.