Technibilt, the North American leader in Shopping Carts and a member of the Wanzl group developed the first shopping cart aimed at improving the shopping experience for millions of special needs families across the world.
As a long-time client, Technibilt approached our team to assist with all elements of collateral for the initial brand launch.
We cleaned up the existing branding and created several items for launch including a brochure, safety guide, invitation, & mailer as well as provided on-site photography for the official launch party.
A special mini-documentary was filmed by our team telling the story behind the cart, and with a partnership with Procter & Gamble and the Special Olympics, the video was shown live as 250 carts were donated by P&G to a prominent grocery chain in the Northeast.
Caroline’s Cart is now offered in tens of thousands of major retailers across the world, to benefit the special needs and elderly community.
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